Black Friday campaign countdown for a small business

Date and planning boundary

OPM lists Thanksgiving Day in 2026 as Thursday, November 26. Black Friday is not listed as a federal holiday; the page's Friday, November 27 date is calculated as the next calendar day and identified as a conventional retail campaign date, not an official holiday.

The downloadable calendar schedules suggested work dates, not authoritative business deadlines. Do not leave bracketed fields in a published post.

16 dated post ideas

• 2026-11-09 — Set the plan: Define the real campaign goal. Caption: “We’re planning for Black Friday. This year, our focus is [verified campaign goal].”
• 2026-11-10 — Set the plan: Choose the products or services to feature. Caption: “A closer look at [specific product/service] is coming. What would you like to know about it?”
• 2026-11-11 — Set the plan: Confirm inventory or capacity before promising. Caption: “We’re checking availability for Black Friday. We’ll share what’s confirmed before making a promise.”
• 2026-11-12 — Prepare: Draft the campaign FAQ. Caption: “Planning ahead? We’re collecting answers about [shipping, pickup, booking, or availability]. Ask below.”
• 2026-11-13 — Prepare: Explain the shopping path. Caption: “If you’re interested in [item/service], here’s how to find it: [verified link or in-store steps].”
• 2026-11-15 — Prepare: Show a behind-the-scenes setup. Caption: “A little behind the scenes as we get ready for the shopping weekend. More details soon.”
• 2026-11-17 — Prepare: Introduce a staff-selected favorite. Caption: “One team favorite: [product/service]. We like it because [true, specific reason].”
• 2026-11-19 — Prepare: Share verified logistics. Caption: “Planning a visit? Here are the details we can confirm now: [hours, location, pickup, or booking information].”
• 2026-11-20 — Prepare: Publish the campaign details only when approved. Caption: “Our Black Friday plan is confirmed: [specific verified details and conditions].”
• 2026-11-22 — Countdown: Start a two-part countdown without fake urgency. Caption: “Black Friday is coming up. We’ll share the confirmed details here before the day.”
• 2026-11-23 — Countdown: Answer one practical question. Caption: “A useful Black Friday detail: [verified answer to one common customer question].”
• 2026-11-24 — Countdown: Show the offer or featured item plainly. Caption: “For Black Friday, [item/service] will be [verified availability or offer terms]. Details: [link].”
• 2026-11-25 — Countdown: Repeat terms and exclusions clearly. Caption: “Before Friday, here are the details to know: [verified dates, eligibility, limits, and exclusions].”
• 2026-11-26 — Thanksgiving: Keep the holiday greeting separate from promotion. Caption: “Wishing you a good Thanksgiving. We’ll share our Black Friday details tomorrow.”
• 2026-11-27 — Campaign day: Publish the live, accurate campaign update. Caption: “It’s Black Friday. [Verified offer or featured selection] is available [verified channel and timeframe].”
• 2026-11-28 — After the day: Close the loop without inventing results. Caption: “Thank you for spending part of your shopping weekend with us. Here’s what’s still available: [verified update].”

Editable content plan

Import the CSV, then adjust each suggested date to fit your actual schedule.

Add suggested dates to a calendar

The ICS file contains all-day events labeled as suggested posts. It does not assert business hours or official deadlines.