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Business referral request messages that leave the choice with the customer

Make it easy for a customer to pass along your details without asking them to speak for a friend. These examples name the service, explain who it is relevant to and give one public link to share. Choose public wording for a general post or a private message for a suitable existing conversation.

For: Small businesses asking existing customers to share a public enquiry link with someone who may need the service. Use it to: Make a specific, optional referral request without asking for someone else’s private contact details.

A shop owner hands a plain business card to an adult customer across a counter.

Replace square-bracketed fields with your own details before posting.

Copy-ready ideas

Captions to use or adapt

  • Public invitation

    Know someone looking for [specific service] in [area]? You can share our enquiry page with them: [public link].

  • Public invitation

    We help with [specific task]. If that is useful to someone you know, here is a link they can open themselves: [link].

  • Public invitation

    A simple way to introduce us: send [public link] to someone who has asked about [service].

  • Public invitation

    If a friend asks who handles [specific job], our service details and contact route are here: [link].

  • Public invitation

    Our [service] information is ready to share: [link]. The page explains [specific scope] and how to ask a question.

  • Public invitation

    Want to pass our details along? Share this public page rather than posting anyone’s contact information: [link].

  • Private request after a completed job

    Thanks for choosing us for [completed job]. If someone asks you about a similar project, you are welcome to share [public link].

  • Private request after a completed job

    I’m glad we could help with [actual task]. If you know someone actively looking for [service], this is our enquiry page: [link].

  • Private request after a completed job

    A quick optional request: if [service] comes up in conversation, would you feel comfortable passing along [public link]?

  • Private request after a completed job

    If you would like to introduce someone to our [service], they can contact us directly through [public link]. No need to send us their details.

  • Private request after a completed job

    Thank you for the update on [completed work]. Here is our public service page if you ever want to share it: [link].

  • Private request after a completed job

    If someone asks about the kind of work we did for you, feel free to send them [link]. They can decide whether to get in touch.

  • Provide a ready-to-forward note

    You asked about [service]. [Business] explains its work at [public link]; you can enquire directly there.

  • Provide a ready-to-forward note

    Here is the business page I mentioned for [specific task]: [public link]. Contact details are on the page.

  • Provide a ready-to-forward note

    For [service] in [area], this is the information page for [business]: [link]. Check the scope before enquiring.

  • Provide a ready-to-forward note

    This may be relevant to your [project type]: [business] lists its service details and enquiry route here: [link].

  • Provide a ready-to-forward note

    Passing along the public details for [business], as requested: [link]. You can contact the team yourself if it fits.

  • Provide a ready-to-forward note

    Here is a starting point for your [service] search: [link]. The business can answer questions about your own project.

  • Close the request respectfully

    No problem if you would rather not make an introduction. Thank you again for working with us.

  • Close the request respectfully

    Please do not send anyone’s phone number or email without their permission. Our public link is enough to share.

  • Close the request respectfully

    If the service is not relevant to anyone you know, there is nothing you need to do.

  • Close the request respectfully

    Thanks for passing our public details along. We will let the person decide whether to contact us.

  • Close the request respectfully

    We appreciate the introduction. Any project discussion will take place directly with the person who enquires.

  • Close the request respectfully

    For future introductions, this is our current public enquiry route: [link]. It replaces [old route, if applicable].

The collection

Pick a moment, then make it yours

Fill in the details for your situation

Use this checklist to collect the details before you choose a caption. Keep any fields marked private in the appropriate private channel.

Service to mention: [specific scope]
Relevant area/customer need: [details]
Public service/enquiry link: [link]
Optional request: [one sentence]
Forwardable note: [neutral introduction]
Private information needed: none from the referrer

A quick note

Make it fit your situation

Use the customer’s actual experience as context; do not invent satisfaction, recommendations or results.

Specify the service and relevant area instead of asking for anyone who might buy anything.

Give a public page that works for someone who has not contacted the business.

Keep the request optional and respect a decline.

Do not request a contact list or publish another person’s details. Add incentive terms only if a real reviewed offer exists.

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