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A marketplace event plan is useful only when it follows the seller account’s current dates, eligibility, and deadlines. This worksheet uses relative planning windows so you can start when the event is announced, then verify every date and offer in your own account. It does not state a future event date, promise a deal, or guarantee product eligibility.

For: Independent online sellers and small ecommerce teams who plan marketplace promotions and need one readiness record that follows current seller-account information. Use it to: Prepare a marketplace event without assuming its dates or seller-specific deadlines: verify the current seller notice, record each readiness check, and assign a role to resolve it.

An online seller checks a blank inventory sheet at a laptop beside plain shipping cartons and a separate campaign planning card.

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  • General

    Plan from the current seller notice, then verify every product, offer, link, and operational detail before scheduling.

The collection

Pick a moment, then make it yours

Start with the current seller account

Amazon’s seller guidance directs sellers to current Seller Central information for event dates, deal eligibility, and account-specific requirements. A past public announcement can show that a previous event happened, but it cannot set the next event’s date or your account’s deadlines.

Before you build a schedule, record the exact Seller Central notice or event page you checked and the date you checked it. If the information is unavailable or unclear, leave the date blank and assign a role to verify it.

Eight relative planning windows

  • T-8 weeks — Verify current event dates, account notices, eligibility, and deadlines. Save the source and check date.
  • T-6 weeks — Select candidate products and check seller-account eligibility and the business’s current inventory plan.
  • T-4 weeks — Review only business-approved deals and pricing against the seller account’s current rules.
  • T-3 weeks — Prepare product-specific creative and destination links; verify claims, identity, rights, and links.
  • T-2 weeks — Confirm real staffing and support coverage, monitoring roles, and escalation contacts.
  • T-1 week — Recheck account notices, deadlines, eligibility, inventory, offer status, creative, and links.
  • During the event — Monitor only approved products and current offer status; update plans from account records.
  • After the event — Reconcile actual offer status and inventory, respond to customer questions, and remove outdated assets.

Download the editable readiness worksheet

The CSV contains relative windows, concrete checks, owner roles, and blank status fields. Replace relative timing with actual dates only after verifying the event notice and your account.

Before publishing an event announcement

  • The public event date and any seller-specific deadline come from current account guidance.
  • Every advertised product and offer has been checked and approved in the seller account and by the business.
  • Price, inventory, product claims, and destination links match current approved records.
  • Any availability or service statement is supported by the business’s actual operations plan.

A quick note

Make it fit your situation

The timing labels are relative planning prompts, not official deadlines. Replace them with dates only after checking current Seller Central guidance and the seller account.

This worksheet is not affiliated with or endorsed by Amazon. Keep account credentials, customer information, private listing links, and unapproved pricing out of public posts.

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