Small Business Saturday local campaign calendar

Date and planning boundary

SBA identifies Small Business Saturday 2026 as Saturday, November 28. The calendar dates before and after it are planning suggestions, not official campaign deadlines.

SBA’s 2026 observance page confirms the date and describes the general Small Business Saturday participation context; no sales or outcome claims are used.

16 dated post ideas

• 2026-11-10 — Plan: Choose one campaign owner and confirm what the business can actually offer. Caption: “We’re getting ready for Small Business Saturday. We’ll share our confirmed plans here as they take shape.”
• 2026-11-12 — Plan: Confirm the business name, location, hours and public link. Caption: “Planning a visit? Find our current location and hours at [link].”
• 2026-11-14 — Prepare: Select a product, service or community story the business can verify. Caption: “This week we’re introducing [product, service or story]. See the details at [link].”
• 2026-11-16 — Email: Draft a short email with a clear subject and one destination link. Caption: “Subject: Shop Small with us on November 28. We’ll be here [hours]; details: [link].”
• 2026-11-18 — Social: Post a campaign announcement without claiming a discount. Caption: “Mark your calendar for Small Business Saturday, November 28. Find us at [location/link].”
• 2026-11-19 — Helpful detail: Explain how customers can find the shop or contact the team. Caption: “Here’s how to find us: [directions or location link]. Questions? [contact route].”
• 2026-11-20 — Spotlight: Feature one item or service only after confirming availability. Caption: “A closer look at [item or service]. See current details at [link].”
• 2026-11-21 — Community: Share a specific local connection the business can substantiate. Caption: “We’re glad to be part of [neighborhood/community]. Thanks for shopping close to home.”
• 2026-11-22 — Email: Send a reminder with confirmed hours and a working link. Caption: “Small Business Saturday is coming up. Our confirmed hours are [hours]; plan your visit: [link].”
• 2026-11-23 — Access: Check that location, access and contact information are current. Caption: “Before your visit, find [access or parking details] here: [link].”
• 2026-11-24 — Social: Publish a compact product/service or owner introduction. Caption: “Meet [person/team or item] at [business name]. We’ll be here November 28, [hours].”
• 2026-11-25 — Check: Confirm the business can honor every public claim in the drafts. Caption: “Our Small Business Saturday details are [hours, location and link]. Please check here for updates.”
• 2026-11-26 — Prepare: Schedule only approved posts and verify the destination link. Caption: “A reminder for Saturday: [business name], [hours], [location/link].”
• 2026-11-27 — Final check: Review customer-facing details and remove stale information. Caption: “Tomorrow, November 28: [plan]. Find our latest details at [link].”
• 2026-11-28 — Campaign day: Post the day-of message with current details only. Caption: “It’s Small Business Saturday. We’re [open status] at [location] during [hours]. Details: [link].”
• 2026-11-29 — Follow-up: Thank the community without claiming sales or attendance outcomes. Caption: “Thank you for choosing to shop small with us. We appreciate every visit, share and kind word.”

Editable content plan

Import the CSV, then adjust each suggested date and replace placeholders with confirmed details.

Add suggested dates to a calendar

The ICS file uses all-day events labeled as suggested posts. It does not create an official deadline or claim a business will be open.