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App feature release captions

Keep a feature announcement focused on one thing: what it does, who can access it, where to find it and how to learn more. Add the live date or platform only after confirming the rollout.

For: App teams announcing one released feature to the people who use it. Use it to: Explain a single app feature launch and how users can try it without claiming unverified benefits or universal availability.

An adult app designer demonstrates one simple screen control on a phone while a teammate watches, with the interface reduced to abstract blocks.

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Captions to use or adapt

  • Feature announcement

    Meet [feature name]: a new way to [verified action] in [app area]. Details: [link].

  • Feature announcement

    [Feature name] is now available to [confirmed users]. Find it in [confirmed location].

  • Feature announcement

    A closer look at [feature name]: start with [actual input], choose [actual control] and see [documented output]. Walkthrough: [link].

  • Feature announcement

    Want to [specific task]? [Feature name] now supports [verified action]. See the working example at [guide link].

  • Feature announcement

    One task, shown from start to finish: [specific use case] with [feature name]. Watch the current demonstration: [link].

  • Feature announcement

    We’ve released [feature name] for [confirmed platform or users]. Start here: [link].

  • How to find it

    Open [confirmed app area], choose [feature name], then follow the steps at [guide link].

  • How to find it

    Looking for [feature name]? It appears under [confirmed menu or screen] for [eligible users].

  • How to find it

    The short path to [feature name]: [verified navigation steps]. Full instructions: [link].

  • How to find it

    [Feature name] lives in [confirmed screen]. Here is the control to look for and what it opens: [actual control/action]. Full tour: [link].

  • How to find it

    Before you begin, check that your app is on [confirmed version] and open [location].

  • How to find it

    Trying [feature name] for the first time? Our example uses [actual sample input] to create [actual output]. Follow along at [guide link].

  • Friendly

    We made room for [verified action] in the app. Take a look at [feature name]: [link].

  • Friendly

    Your next [app task] can start with [feature name]. See the current walkthrough: [link].

  • Friendly

    The small control behind [specific task]: choose [actual option] in [feature name] to [verified action].

  • Friendly

    Which task would you try with [feature name]: [supported use case A] or [supported use case B]? See both examples at [guide link].

  • Friendly

    From [actual starting point] to [supported output]: here is one way to use [feature name] in your own work. Guide: [link].

  • Friendly

    Try [feature name] when it appears in [confirmed app area], then tell us what you think at [feedback route].

  • Professional

    Feature release: [feature name]. Availability: [confirmed audience/platform]. Documentation: [link].

  • Professional

    [Feature name] is available to [eligible users] in [confirmed app area]. The walkthrough shows [specific task] using [actual supported input].

  • Professional

    This release adds [verified capability]. Consult [official guide] for supported use and limitations.

  • Professional

    Choosing between [feature option A] and [option B]? See the documented difference for [specific task] at [guide link].

  • Professional

    The [feature name] guide includes [actual example] and [documented limitation]. Use it to decide whether the workflow fits your task: [link].

  • Professional

    A feature walkthrough for [specific task]: [actual input], [actual action] and [actual output]. Step-by-step guide: [link].

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Check that the feature is released to the named users and that the linked instructions match the current app.

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