National Small Business Week post ideas and planning calendar

Verified date and scope

SBA lists National Small Business Week 2027 as May 2–8.

2027-05-02/2027-05-08 is the event date or event range. All other dates in this calendar are suggested planning dates, not official deadlines.

9 dated post and action ideas

• 2027-04-05 — Choose the story: Pick one specific, verifiable detail about how the business began or what it makes, sells, or does. Caption: “National Small Business Week is coming up. We’ll share one part of our story: [verified detail].”
• 2027-04-12 — Show the work: Photograph a real tool, ingredient, process, or service setup that customers often ask about. Caption: “A closer look at [verified part of our work]. What would you like us to explain next?”
• 2027-04-19 — Answer one question: Choose a recurring customer question and answer it in plain language with a useful destination link. Caption: “A question we hear often: [real question]. Here’s the answer: [verified link].”
• 2027-04-26 — Invite participation: Ask customers to name a topic, product detail, or local-business question they want covered during the week. Caption: “During National Small Business Week, what would you like to learn about [our work or process]? Tell us your question.”
• 2027-05-02 — Open the week: Introduce the week and state what the business plans to share, without suggesting official SBA affiliation. Caption: “It’s National Small Business Week. This week we’re sharing [the real story or topic] from our business.”
• 2027-05-04 — Tell a concrete story: Share a short owner or team account tied to one real decision, lesson, or customer need. Caption: “One decision that shaped our work: [verified decision]. Here’s why we made it: [brief explanation].”
• 2027-05-06 — Share a real resource: Point to a public resource that the business has actually used or finds relevant; explain its use without promising an outcome. Caption: “A resource we found useful for [specific task]: [source or link].”
• 2027-05-08 — Close the week: Thank customers, team members, or local collaborators who chose to participate, naming only those who consent. Caption: “Thanks to everyone who shared a question or joined the conversation this week. We appreciated hearing from you.”
• 2027-05-10 — Follow up: Answer one question collected during the week or say when the team will provide the answer. Caption: “You asked about [real topic]. Here’s what we can confirm: [answer and link].”

Editable planning sheet

Import the CSV and adapt suggested dates. Replace bracketed details only with information your team has confirmed.

Suggested dates for your calendar

The ICS file contains all-day events labeled as suggestions. It does not create official deadlines or assert unverified business details.