Product launch creative brief builder

Gather the launch facts before writing copy

• Name the product or launch so the recipient can identify the project.
• Describe the audience in your own words.
• Put each approved product fact on its own line. The builder removes repeated trimmed lines but does not rewrite them.
• State the actual availability arrangement. A date, sales channel or stock statement belongs here only when the owner has confirmed it.
• Supply the desired reader action and an HTTPS destination that supports that action.

Specify the creative work

List each requested deliverable on a separate line. For example, “Square product photo with color options” and “Three-frame story showing glaze details” tell a producer what to make. They are deliverables, not published assets or scheduled posts.

Use constraints and review notes for approved wording, image requirements, exclusions or review ownership. If that optional field is empty, the brief explicitly says that no constraints were supplied and asks the recipient to confirm them.

Example: a handmade mug launch

The screenshot uses a fictional Autumn ceramic mug with two supplied facts: hand-glazed stoneware and forest green or cream color options. Its audience is local gift shoppers. The availability statement is labelled as an example launch on October 25, 2026, in the shop.

The output preserves those entries under separate headings. It does not add claims about durability, discounts, inventory, delivery speed or customer reviews. The example.com destination is for demonstration; replace it with your own page.

Finish the handoff

• Confirm the product facts and availability statement with the owner.
• Check asset rights and any required offer terms before production.
• Assign an owner and review date to each deliverable after exporting.
• Open the destination yourself and confirm that it supports the requested action.
• The plain-text download organizes your supplied information. It does not create images, verify claims or schedule publication.